Annie’s Mac & Cheese

branding, PACKAGE DESIGN, Illustration, Marketing

This project was a rebrand of the Annie’s Mac & Cheese packaging. I chose to take the design in a more playful and kid-friendly direction to appeal to the target audience.

Existing packaging Examples

“We’re on a mission to cultivate a healthier, happier world by spreading goodness through nourishing foods, honest words and conduct that is considerate and forever kind to the planet.”

About the company >

Sketches

Digital draft Concepts

Final Design

My goal was create the logo in a way that could work with any version of mac & cheese that Annie’s offers. The solution to that was to utilize the ears and “Annie’s” text with an image of the spoonful of whatever mac & cheese is being sold.